Amazon Shuts Down FreeVee, Redirects Users to Prime Video
Amazon has discontinued its FreeVee FAST platform, redirecting users to Prime Video. The move, planned for months, consolidates 65 million monthly users under Amazon Prime, aiming for direct monetization. Shares of Amazon (NASDAQ:AMZN) edged higher post-announcement.
The shutdown reflects Amazon's strategic pivot toward Prime Video, absorbing FreeVee's content library—including shows like 'Judy Justice' and 'Bosch: Legacy.' The decision underscores a broader cultural reset within Amazon, prioritizing streamlined operations and revenue focus.